Communicating in a compelling way
A course by Daniela Cala Lara
In this course, you’ll gain the clarity and practical tools you need to express who you are, define what you offer, and communicate your message in a way that truly resonates with the people you want to reach.
This course aims to equip you with the knowledge and practical tools to clearly express who you are, what you offer, and how to communicate your message in a compelling way to the people you want to reach.
By the end of this course you will be able to:
- Recognise the importance of clearly communicating who you are and craft a message that reflects it.
- Define characteristics of the people you want to reach.
- Create a calendar of activities that helps you communicate with your audience clearly, consistently, and compellingly.
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Course units
Unit 1: The 5W framework
Unit 2: What, where, when
Unit 3: Course conclusion
Daniela Cala Lara is originally from Bogotá, Colombia. After earning her degree in graphic design, she spent several years travelling the world serving in different ministry contexts and developed a deep appreciation for cross-cultural communication. Her background combines creative communication with strategic leadership, and she is passionate about helping organisations connect authentically across cultures and equipping ministry teams with tools that make the message of Jesus accessible to all. Daniela now lives in Florida, USA, with her husband and daughter.