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The 5W's framework

Before we dive into the course, take a moment to watch this short introduction video. It will give you an overview of the 5 W’s Framework—a simple but powerful tool to help your ministry communicate who you are in a clear and compelling way.

This video will set the foundation for everything we’ll be learning together, so that you can see the big picture before we explore each piece in detail.

Clarity and connection matter: Every ministry has a story, but how you communicate it determines whether people engage or tune out. In a noisy world, clear, compelling communication is essential.
The 5Ws framework: Why, Who, What, Where, When—this simple yet powerful tool helps ministries define their purpose, audience, message, channels, and timing, ensuring communication is focused and effective.
Deeper impact: Using the 5Ws isn’t just marketing—it allows people to connect with your ministry’s values and vision, engage meaningfully, and participate in the transformation God is working through your story.

The 5W's framework

Video Summary