Where- Channels

You’ve clarified your message and identified your audience. Now it’s time to consider where you’ll reach them and how often. Just as Jesus spoke differently to crowds, leaders, and individuals—always meeting people where they were—you are called to choose the right channels and repeat your message with wisdom.

In this lesson, you’ll explore how to build a campaign that combines message, audience, call to action, and channels into a plan that people will actually remember and respond to.

You may have a clear message and know your audience, but if they never hear you—or hear you only once—it won’t stick. Communication requires both repetition and strategy.

A campaign is simply a strategic communication plan with a timeline. When you combine:

A clear message
The right audience
A clear call to action
The right channels
The right timing

…you create a campaign that helps your ministry’s voice cut through the noise and actually be remembered.

The importance of repetition

There’s a saying in marketing called the Rule of 7: people need to hear a message around seven times before they are ready to act. This doesn’t mean repeating the same sentence over and over—it means showing up consistently in the right spaces, so your audience begins to recognise and trust your message.

Below is an example of a marketing funnel – it illustrates how audiences progress through repeated interactions.