Creating alignment
A course by Korey Rich
Understand what organisational identity is, why it’s important, and the basic process for creating an effective identity & clear communication
45 min
Goal
The aim of this course is to understand what organisational identity is, why it’s important, and the basic process for creating an effective identity & clear communication.
What you'll learn
By the end of this course you will be able to:
Identify the key components that make up an organisation's identity and understand the process for creating and shaping that identity.
Recognise and analyse your organisation's brand architecture, determining its structure and how it aligns with the organisation's overall mission and vision.
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Course units
Unit 1: Your organisation’s first impression lasts
Unit 2: Defining the process
Unit 3: Building blocks of identity
Unit 4: Course Conclusion
Korey Rich specialises in clear communication and practical brand strategy, helping organisations articulate their identity with confidence.
She values good data, thoughtful process and creative partnership, bringing strategy and design together to create meaningful, effective brands. Korey’s work helps teams see themselves more clearly so that others can, too.