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    Call to action

    Clarity in response

    A call to action (CTA) is simply the next step you want people to take. Examples include:

    • Donate
    • Sign up for a newsletter or event
    • Download a resource
    • Join a group or class

    When your CTA is clear, people know exactly how to engage with your ministry.
    Pair this with your key message:
    We help [target audience] [solve a problem or achieve a result] by [how you do it].
    Call to action: Now we invite you to [specific action].