What do these components of identity tell you?

In this exercise, you’ll see examples of visuals and messaging that communicate something about an organisation’s identity. Follow the prompts to reflect on what these components communicate to you.

Logo

Based on the logo below, what can you infer about this organisation? Can you guess anything about what it does, who it serves, or about its personality? *

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What feelings or thoughts does the following color scheme invoke for you? *

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What feelings or thoughts does this color scheme invoke for you? *

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Font

Look at the two different fonts below. Compare the fonts and explain what you think each type is communicating about the organisation using them.

For Example, which font is more traditional? Which font is more playful? What kinds of audiences do you think each font would appeal to?

Please write your thoughts about Font 1. *

Please write your thoughts about Font 2. *

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Voice

Read the statement below. How would you describe the voice of this organisation? (Example: Fun, professional, motivational, caring, etc.)

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Founded in 2019, Renew Maternal Care is a medical clinic offering prenatal and postnatal care in Southeast Asia. Our professionally trained medical team is here to support you from conception to delivery. Our goal is to ensure that you feel confident and respected every step of the way. From free ultrasounds during pregnancy to sibling care during delivery, we take care of all the details so you can experience a more peaceful journey. *

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