Identifying other audiences

Organisations should consider not only their target audience but also key stakeholders such as donors, board members, and volunteers.
Stakeholders may not be the primary group served, but are important and require regular communication.
Different stakeholder groups often need different types of information tailored to their needs.
Communication can include separate emails, letters, or even dedicated website sections for specific stakeholder groups.
An example: an organisation serving donors and engineers created separate website sections, emails, and a Facebook group for engineers to provide technical details.
Visual cues, like gold accent colours, can help stakeholders easily identify and access the information relevant to them.
Many organisations use separate branding and communication strategies for stakeholders, ensuring each group knows where to find the information they need.