Identifying your stakeholders

Let’s discover all the audiences that interact with your organisation.

1. Who is your target audience?

* required

2. If donors are not your target audience (remember, this is the group you MOST want to get involved with your organisation and are trying to reach), does your organisation have donors?

* required

3. Does your organisation have a board of directors?

* required

4. Does your organisation have volunteers?

* required

5. Are there any other groups that are involved in your organisation and to whom you need to communicate? If so, list them.

* required

6. What information, if any, would you want a group of stakeholders to see that you would NOT want your target audience to see?

* required

7. If there is information you’d like stakeholders to see and not your target audience, can this be accomplished via email or written mail?

* required

8. Do you need a separate page on your website or section of your website devoted to a group of stakeholders? Consider whether a “Donate” or “Volunteer” page would be sufficient depending on how much differing information you need to communicate.

* required

9. Does your messaging strategy need to shift when speaking to a particular group of stakeholders? If so, identify what would be different. For example, would the language be more specific or technical? More Biblically-focused? More formal or casual?

* required

While the language you use is important to consider when speaking to different stakeholders, be aware also that you can also use certain colours that are part of your organisation’s identity to speak to different groups. For example, if the primary colours your organisation uses is blue, but it also has green accents, perhaps it switches in donor communication, using green as the primary colour and blue as the accent. It’s important to identify these groups and how your organisation’s visuals and messaging can adapt to serve them better. As always, the most important way to serve your target audience and stakeholders is by being consistent in how you communicate with them.