Mentor’s Fundraising Framework (Ben Case)
Five “I’s” cycle (relationship model):
- Identify – people we want to connect with.
- Introduce – ourselves and our work.
- Inform – share updates and stories.
- Invite – participation through time, talent, treasure.
- Initiate – thank and welcome supporters as collaborators in the mission.
Purpose of the cycle:
- Moves beyond one annual “ask.”
- Creates ongoing, intentional, relational engagement with donors.
- “Initiate” means more than thanks—it’s official inclusion in the mission.
Notes:
- Relationships may not always follow steps in order (messy at times).
- The framework is still useful as a reminder that:
- Relationships matter.
- Intentional investment is necessary.