Course summary

Well done on completing this course. Here is a summary of the key ideas from the course. We encourage you to discuss what you have learnt with your team.

“Asking is an art that is obtained by thoughtfully working at it. We need repetition, we need to learn how to sit with someone in person, share what we are doing and invite them to support our work.”

Improving your ask:

• Let any donor know why you are coming and what your intentions are.
• Be clear about your ask. What are you asking for? A one-time donation? A monthly pledge? A legacy gift?
• Be specific about how the donation will be used. What will the donation help you to accomplish?
• Be passionate about your cause. Your passion will be contagious and will encourage others to give.
• Be prepared to answer questions. Donors may have questions about your organisation, its mission, or its impact. Be prepared to answer these questions in a clear and concise way.
• Be grateful for every donation. Thank donors for their gifts, no matter how large or small.

Leaders guide questions:

• How might you refine your approach or communication to enhance future interactions with potential donors?
• What asking strategies have you used that has not worked? How could you have done the ask differently?