Our definition of strategy

After reading the article in the previous activity, let’s dive deeper into the essence of strategy through this reflection activity. We’ve provided you with a powerful definition of strategy and as you engage with this definition consider how these elements align with your organisation’s strategic plan or intent.

One definition of strategy

“Integrated, courageous, fact-based, long-term choices about how we will create unique, customised and sustainable value for our highest priority customers (or beneficiaries) and market segments.”

Questions to Consider:

Assuming that your organisation has some kind of strategic plan, or at least a strategic “intent”:

Which of these elements in this definition of “strategy” do you think are the strongest for you?
Which elements are the weakest?
Which elements are unclear and/or areas where you would like more discussion?

Submit your reflections in the text box below:

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