In this video, we’ll demystify the process of strategic planning and show you how it’s something you’ve been doing throughout your life, making it accessible and achievable for everyone. We’ll explore the universal desire and pressure to set goals and create plans, whether it’s for personal growth or organisational success. Join us on this journey to enhance your strategic thinking skills and apply them effectively in various aspects of your life.
- Strategy is about choices – Making integrated, courageous, fact-based, long-term decisions, often involving trade-offs between what’s good and what’s best.
- Choices create value – Strategy must focus on generating real, sustainable, unique, and customised value for those the organisation serves.
- Targeting matters – Strategy requires identifying the highest-priority constituents, customers, or segments and making deliberate choices about who to serve and who not to serve.
- Value delivery is central – Whether commercial or nonprofit, strategy must solve real needs and provide benefits that are meaningful, relevant, and sustainable over time.
- Definition guides design – A strong strategy answers the questions of clear choices, value creation, and focused targeting, helping ensure the plan is robust and effective.