What makes a great fundraiser great?

“Of all the talents, skills, and characteristics a fundraiser can bring to the profession, the mightiest is the ability to listen.”

This is the view of Jerold Panas, author of the book Asking. While his book might have been about the art of asking, in this article, the author describes the importance of listening in fundraising.

Key thoughts from this article:

• Listening is not passive. Effective listening requires a great deal of energy, enthusiasm, and empathy to the task.
• You know that if you give others what they want, you will get what you want. No other skill is as important as listening.
• Your job is to listen so intently that you listen as if you are hard of hearing. Best of all, listening is not inherent. It is a skill you can learn

Click on the link below to view the article.

https://panaslinzy.com/great-fundraiser

Listen to the podcast here