Magnetic fundraising

What does it mean to be a magnetic fundraiser? Magnetic fundraisers are authentic, good listeners who prioritise meaningful connection with donors over outcomes.

In this podcast discussion, Mallory Erickson speaks with Sara Lomelin, CEO of Philanthropy Together. The focus of their conversation is how community building moves us from transactional to authentic relationships in fundraising.

Episode highlights:

• [02:12] Introducing Sara Lomelin & Philanthropy Together.
• [03:36] What is a giving circle? + The difference between donors and giving circles.
• [10:25] Sara describes how giving circles are a form of fundraising that is both donor-centric and community-centric.
• [14:03] What creates identity and belonging in giving circles? How can we use that to build healthy relationships with donors?
• [17:32] Sara speaks on why it’s so difficult for fundraisers to feel abundant, then shares tips and advice on how to have an abundance mindset as a fundraiser.
• [23:31] How to not be so transactional in non-profit fundraising.
• [26:46] Great advice and examples of questions to ask donors at donor meetings to create connection and develop a strong relationship.
• [31:48] How to be magnetic to donors and create a safe space for your authenticity and transparency.
• [41:47] Learn more about Sara and Philanthropy Together

Key thoughts:

• The four components of a giving circle are:
  • To create belonging
  • To open space for discourse
  • Trust (between members, leaders, and in the process)
  • Acting in abundance – Going beyond the dollars
• Giving circles are so successful because they community-centric while also boosting the donors experience through their giving circle identity and network. It’s a form of social fundraising that builds community, connection, and opportunities for learning, which is what keeps donors engaged and committed to the cause without taxing the organisation.
• Do not assume who can give and who cannot. Ask more, assume less, and you will be pleasantly surprised.
• When building donor relationships, listen more than you talk. Be authentic and caring when connecting to donors. Show up as your full self, so your donors can, too.
• When you engage with donors, remind them of their “why”, their mission and their values.
• Create moments that your donors will remember.

Visit the episode webpage for episode highlights, takeaways, tips and tools to implement in your work today: