Are you a community builder?

In the previous video, Scott described how the authority of a non-profit exists in its ability to build a community of people around a problem.

You have to create opportunities to gather a variety of people. The more opportunities you make, the more traffic you generate to your cause. If you create opportunities where 500 people hear about your cause, then you may have 100 people who will be inspired and whom you can approach to financially support your cause.

Your ability to scale your fundraising is based on your ability to generate new relationships. Your financial sustainability is based on your ability to build and retain relationships with new people when they have indicated they will support you.

1. Engagement strategies: What specific strategies have you employed to engage your community (e.g., events, social media campaigns, volunteer programs, newsletters)? *

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2. Mobilisation tactics: How have you mobilised your community to take action (e.g., fundraising, advocacy, participation in events)? *

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3. Audience segmentation: How do you segment your community (e.g., by interests, demographics, level of engagement) to tailor your approach? *

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4. Communication channels: What channels do you use to communicate with your community, and how effective are they (e.g., email, social media, in-person meetings)? *

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