Magnetic fundraising by Sara Lomelin
The four components of a giving circle are:
1. To create belonging
2. To open space for discourse
3. Trust (between members, in leaders, and in the process)
4. Acting in abundance – Going beyond the dollars
Giving circles are so successful because they community-centric while also boosting the donors experience through their giving circle identity and network. It’s a form of social fundraising that builds community, connection, and opportunities for learning, which is what keeps donors engaged and committed to the cause without taxing the organization.
Do not assume who can give and who cannot. Ask more, assume less, and you will be pleasantly surprised.
When building donor relationships, listen more than you talk. Be authentic and caring when connecting to donors. Show up as your full self, so your donors can, too.
When you engage with donors, remind them of their “why”, their mission and their values.
Create moments that your donors will remember.