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Be a guide, not a hero

Often, when we present our organisations to potential supporters, we inadvertently present ourselves as the heroes of the story. Taking a page out of Donald Miller’s StoryBrand framework, Scott invites us to change our minds and adopt a more humble posture in our fundraising efforts.

Donald Miller (Blue Like Jazz, Story Brand) teaches: the customer is the hero, the organisation is the guide.
Nonprofits often wrongly present themselves as the hero (“we’re awesome, so give us money”).
A better approach: show supporters how they can be the heroes by joining in solving the problem.
Supporters are on their own journey to serve God.
Our role: find those called to support, educate them, and guide them.
Value and be grateful for every supporter’s journey, even if their giving is small.

Here is the link to Donald Miller’s StoryBrand framework:

https://buildingastorybrand.com/episode-65

Be a guide, not a hero

Video Summary