Mission: A company’s core goal (e.g., improving literacy in low-income communities).
Method: How they do it (e.g., community-run libraries and reading programs).
Motivation: Why they do it (e.g., belief in the power of education to alleviate poverty).
- Is the mission statement specific and clear to both internal and external stakeholders?
- Does the mission address a specific problem or goal, and is it measurable?
- Are all team members able to explain the mission in their own words?
- How does the mission influence our day-to-day operations?
- Do our programs and services consistently align with the core mission?
- Are the methods we use directly contributing to the fulfillment of our mission?
- Have we clearly defined our processes, systems, and approaches for achieving our mission?
- Are there gaps in how we are implementing our methods? Are there better ways to achieve our mission?
- Do all team members understand their roles in implementing the methods?
- Are our methods sustainable and scalable as we grow?
- Are there any external pressures influencing our motivation that could lead to mission drift?
- Why is achieving this mission important to us as an organisation?
- Are our motivations aligned with our values, and do they resonate with stakeholders?
- How do we communicate our “why” to employees, donors, and the community?
- Does the motivation inspire our team to engage and innovate?
Example 1: Educational Non-profit
Mission: “To improve literacy in low-income communities by providing access to quality education and reading materials.”
Method: “We achieve this by establishing community-run libraries, providing free books, and hosting reading programs for children and adults.”
Motivation: “We believe that literacy is the key to breaking the cycle of poverty, empowering individuals with the knowledge and skills to improve their lives.”
Example 2: Environmental Organisation
Mission: “To reduce plastic waste in oceans by promoting sustainable consumption and supporting local recycling programs.”
Method: “We partner with local communities to establish recycling hubs, raise awareness on reducing plastic use, and offer alternatives to single-use plastics.”
Motivation: “Our passion for environmental conservation drives us to protect marine life and create a cleaner, more sustainable planet for future generations.”