6. Implement the plan

In this video, Redina will discuss the importance of actively implementing your fundraising plan. Simply having a plan is not enough; you need to put it into action by:

Crafting fundraising proposals for foundations and major donors.
Sharing your ministry’s stories and needs with current donors through appeals, newsletters, e-updates, and social channels.
Meeting people face-to-face, speaking in churches, and following up with thank you notes and emails to keep supporters engaged.

Putting Your Fundraising Plan to Work

• A plan alone won’t raise money — you must act on it.

Actions to take:

Write fundraising proposals (foundations & major donors).
Share ministry stories & needs with current donors.
Use appeals, newsletters, email updates, and social media.
Meet people face-to-face: churches, community groups.
Follow up: thank-you notes, emails, and ongoing communication.
Goal: Create simple, inspiring supporter journeys that keep people engaged and motivated.
Next step: Learn how to create effective fundraising appeals & communications.

Redina emphasises the need to create simple but inspiring journeys for your supporters, using every piece of fundraising and communication to inspire and motivate them to take the next step with you. Let’s watch the video to find out more.

Take look at the sample supporter journey infographic provided and create one for your ministry

Jot down the names of your supporter audiences
Under each audience list the fundraising and comms pieces each supporter audience is receiving currently on an annual basis and how often
Look at your fundraising goals for the next 12 months and identify what fundraising or communications pieces that you could add to each journey.

6. Implement the plan

Video Summary