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How to communicate in a crowded world

Test your knowledge

Let’s take a moment to review the different communication channels and when to use each.

1. Which of the following is an example of an owned digital channel?

Instagram ad

Radio ad

Mailed letter

Facebook post

* required

2. Which of the following is an example of a paid digital channel?

Flyer

Instagram ad

News mention

Mailed letter

* required

3. Which of the following is a non-digital owned channel?

Instagram ad

News mention

Mailed letter

Facebook post

* required

4. Which of the following is an example of an earned channel?

Flyer

Instagram ad

News mention

Mailed letter

* required

5. Which social media channel would be best for my organisation to use if I was trying to reach a 30 year old female with a video?

Youtube

TikTok

Snapchat

X (previously known as Twitter)

* required

Communications

How to communicate in a crowded world

Korey Rich

5 Courses

55 min

Aligning on the process

Key terms and definitions

Choosing your channels

Test your knowledge

Integrating your channels

Let’s reflect: which channels should your organisation use?

Links

Legal

Why organisational health matters

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Your email address*

Country of Residence*

Test your knowledge

Lesson Quiz

How to communicate in a crowded world

Overview of communication channels

Navigating digital channels

Creating a communications calendar

Course Conclusion