Course summary

Well done on completing this course. Here is a summary of the key ideas from the course. We encourage you to discuss what you have learnt with your team.

“If we try to reach everyone, we are not going to reach anyone.”

Components of identity:

Leaders guide questions:

• How well have you defined your target audience?
• In what ways does your organisation’s communication reach the target audience and in what ways are you missing them?
• In what ways does your brand communicate your organisation’s personality?