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Components of identity

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Course units

Unit 1: Identifying who we serve

Key terms and definitions (related to brand and strategy)

Aligning on the Process

Identify your audience: who are you primarily serving?

Who Is Your Target Audience?

Audience Personas

Questions to Ask Your Audience

Unit 2: Components of identity

Promise and Benefits

Identify your organisation’s promise and benefits

Identify your organisation’s personality

Unit 3: Completing the strategy

Write Down Your Organisation’s Brand Strategy

Using Your Strategy

Test your knowledge

Unit 4: Course Conclusion

Course evaluation

Offering

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