For an even better experience, download the FiftyFour app now
→
Play Store
App Store
Browse learning
Being good stewards of our resources
Test your knowledge
Test your knowledge
Lesson Quiz
1. What kind of audit would you use to review your organisation’s communications to assess their effectiveness in communicating who your organisation is?
Organisation audit: brand strategy
Organisation audit: brand architecture
Communications audit: brand strategy
Communications audit: audience experience
* required
2. What kind of audit would you use to review other organisations’ communications to learn about the journey their audience takes while exploring their organisation?
Organisation audit: brand strategy
Organisation audit: brand architecture
Communications audit: brand strategy
Communications audit: audience experience
* required
3. True or False: It is best to use a qualitative interview to gather numerical data about your audience’s opinions about your organisation’s communications.
True
False
* required
4. Which of the following best describes the purpose of a learning agenda?
To write out all of the questions that will be asked during research
To outline the topics that the research will assess
To create a list of people that will participate in the research
To analyse the findings of the research
* required
5. If you are running a campaign with the goal of increasing donations, which of the following metrics should you track to assess the effectiveness of your communications?
Clicks
Impressions
Open rate
Cost-per-mile (CPM)
Views
* required
Submit answers
Save
Share
Back
Next
Next
0%