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Fundraising – the most difficult job ever?

In this video, fundraising expert Redina Kolaneci talks about fundraising, especially for Christian ministries. There are many common misunderstandings about fundraising that make church or ministry leaders feel unsure about it. Redina challenges these misperceptions by exploring the power of generosity, allowing you to reflect on your own attitude towards fundraising and giving.

Let’s start by looking into how people often feel about fundraising and what the most common misconceptions are.

Misconceptions About Fundraising

Speaker meets church/ministry leaders at conferences and explains how they help Christian ministries fundraise.
Common responses: “Fundraising is difficult” or “I don’t like fundraising, although I have to do it.”
Contrast: when asked how they feel about giving, leaders light up, describing joy in generosity.
Puzzle: leaders enjoy giving but often dislike fundraising — likely because of common misconceptions.
Promise: the speaker will share those misconceptions next.
Prompt: readers/listeners are invited to reflect on their own view of fundraising in the next activity.

Fundraising – the most difficult job ever?

Video Summary